Broadcasting: Definition, Types, And Differences

Broadcasting: Definition, Types, And Differences

Having a career in a broadcasting company or station is one of the biggest goals many out there have. They assume it to all profit them the same and they feel they will do the same job wherever they might end up. However, do they know the difference between these broadcasting jobs or careers? In this article, we would be comparing broadcasting careers.

For someone who has considered a career path in either radio or television broadcasting, and has been finding it difficult or doubting the path to choose, probably because you do not know how well you will do in either, then this article is for you.

What is broadcasting?

Broadcasting is the dissemination of audio or video content to an audience scattered over a large area via an electronic mass communication system, precisely through the electromagnetic spectrum.

Types of broadcasting

The main types are:

  • Video Broadcasting (Television broadcasting)
  • Audio broadcasting (Radio broadcasting)

What Is Television Broadcasting?

This is a form of broadcasting whereby a television signal is used in transmitting radio waves from a terrestrial transmitter of the television station to its receivers having an antenna.

Television broadcasting plays a significant role in society at large. It is a great tool for learning and a medium of education for others. It helps to expand the diversity of cultures, languages and ethnicity and promotes tolerance and a wide understanding of international issues. This is done through current affairs, historical tv shows, discovery, lifestyle, cooking shows and programmes for children. It also encourages and builds curiosity for science and culture.

What is radio broadcasting?

This is the transmission of audio or sound, sometimes related to metadata, by radio waves to audio receivers and then to a public audience.

The purpose of radio broadcasting is to provide real-time information, broadcasting 24 hours a day to provide its listeners with the most recent updates. These stations can travel across borders and be a source of information where necessary.

Differences between the television and radio broadcasting

  • Television broadcasting makes use of visuals and tells and shows what you need to know. This allows it to elicit a desired response from the audience; while the radio broadcasting excites your imagination. It allows to able to create an image in your head with it,
  • Fragmentation. This Is a tool that would need to be taken note of, however, you should know how to keep your audience glued to the screen. The only advantage radio broadcasting has is because its users are usually in their homes or cars, they are unable to flip stations during commercials like those with television broadcasting will do.